Virtua Software Blog

On the Internet, you’re nobody until you get mentioned by another blogger in one of their posts (not sure whether or not blatant personal abuse counts, though!).

Well today I was mentioned by Internet web guru Brendon Sinclair on his web site so I am officially staking my claim to “somebody” status

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The Basics of Search Engine Optimisation are fairly easy to implement and a few small tweaks and changes to your site can reap big rewards. In this series of articles I’ll show you some simple techniques to help you improve your rankings in Google and turbo charge your results.

The Page Title is absolutely the most important attribute on your page in terms of Search Engine Optimisation and search engines place tremendous weight on them when they are assessing the meaning of your page. Adding Page Titles correctly is probably the easiest way to improve your chances of being found by search engines, and I’m going to show you exactly how to do this.

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I was doing some research today for an upcoming series of blog posts about Search Engine Optimization (or “optimisation” if you live in England!) and had to smile when i followed a link on the SEOmoz site to their article on “301 redirects”.

A 301 redirect is a technical term for the way a web server redirects visitors to a new page if, for example, you have moved your site to a new location but people have still bookmarked your old address.
The link in question was found on their excellent SEO 101 guide and pointed to a page about 301 redirects

Obviously they havent got round to adding a redirect for that page yet!

There are many elements to consider when measuring the success of your website, and some of these may vary dependent on the primary purpose of your site. However, there is one metric that is applicable to most, if not all, web sites - its popularity. Unfortunatley, many of my new clients come to me having been misinformed as to the best way to measure a web site’s popularity. One thing is for certain, you want to know how many people  have visited your web site within a given period of time. [Read more →]

Josh Porter at Bokardo uncovered some rather startling information about the growth in popularity of so-called ‘Social Networking’ sites such as MySpace, FaceBook, LinkedIn etc. [Read more →]

Since January 1st 2007, changes to UK law mean that your business web site must include certain information. The good news is that you might already be in full compliance. [Read more →]

Web site usability is one of the most important elements of web site design, and this book is probably one of the most important books ever written on the subject. Most web sites have been poorly designed (even thought they may look pretty), and the fact remains that most people will come to your website in order to ‘find’, ‘buy’ or ‘do’ something. This book shows you how to make it easy for your visitors to find, buy or do whatever they are looking for. It goes without saying that if you make it easier for people to buy from you, your sales will likely increase - its a no-brainer! [Read more →]

Most companies I have dealt with offer the shoddiest customer service. Then they wonder why I don’t go back to buy more from them. There is something so simple and free that they can do to improve my experience. [Read more →]

Blogs are a great way to edit and maintain your own website quickly, easily, and (most importantly of all), cheaply. On top of this, blogs can help you appear higher up in Search Engine rankings, improve relationships with your customers and generally increase the return on your web site investment. Convinced yet? You will be… [Read more →]